Platform-connected, Intelligence-ready

Sales Force Plus Data 360

Establish a single, governed customer intelligence layer that connects Salesforce with enterprise data sources. Enable accurate context, trusted AI outputs, and consistent engagement across sales, service, and digital touchpoints.

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What Is Sales Force Plus Data 360?

Sales Force Plus Data 360 connects Salesforce with trusted enterprise data to create a single, governed customer intelligence layer. Most organizations manage customer data across multiple systems, which leads to inconsistent records, limited visibility, and unreliable AI outputs inside Salesforce.

Sales Force Plus Data 360 addresses this by:

Connecting Salesforce with enterprise data systems
Resolving duplicate and fragmented customer identities
Applying governance and data quality controls
Maintaining consistent customer context across Salesforce

Sales Force Plus Data 360 enables sales, service, and analytics teams to work with the same trusted customer intelligence across Salesforce.

From Raw Data to Intelligent Action

01

Action & Interaction Layer

Salesforce Einstein AI captures real-time customer intent and triggers autonomous, data-driven business logic.

02

Integration & Quality Framework

Standardizes and cleanses data as it moves between enterprise back-ends and Salesforce.

03

The Golden Record Engine

Establishes the authoritative source of truth via a Single Golden ID for comprehensive customer hierarchies.

04

Governance & Trust Layer

Provides data governance for Salesforce needed to ensure AI outputs are compliant and auditable.

05

Intelligence Activation

Uses the Data 360 foundation to deliver hyper-personalized customer engagement.

Integrated and Verifiable

Engineered for Your Growth

Every critical platform your company operates - Salesforce, financial systems, and logistics - functions best when fueled by the same high-quality data. We empower your team with a synchronized intelligence layer, ensuring your Salesforce Agentforce and Einstein AI are always working with the most reliable information.

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Sales Force Plus Data 360 Implementation

Salesforce AI Activation

Specializing in Salesforce Agentforce and Einstein AI to embed intelligent service workflows directly where work happens.

Governance & Audit Readiness

Manages the Informatica Data 360 suite, providing metadata management and end-to-end lineage for compliance.

MuleSoft Integration Excellence

Orchestrates real-time connectivity using MuleSoft to standardize and cleanse data between enterprise back-ends and Salesforce.

Unified Customer Mastering

Architects the Informatica MDM for Salesforce core, resolving fragmented identities into a single Golden ID.

Got Questions? We Have Answers.

What exactly is Sales Force Plus Data 360?

It is a unified intelligence layer that connects Salesforce with your enterprise data sources to ensure every interaction is powered by a trusted data foundation. By resolving fragmented identities, it creates a consistent customer context across Sales and Service Clouds.

How does this improve Salesforce Agentforce performance?

Salesforce Agentforce requires high-quality, real-time data to execute autonomous workflows accurately. Sales Force Plus Data 360 provides the Golden Record and governed metadata needed for AI to make reliable decisions without manual intervention.

Can we maintain existing data governance policies?

Yes, data governance for Salesforce is built into the architecture via Informatica Data 360. This includes end-to-end lineage, PII protection, and GDPR compliance, ensuring all AI outputs are auditable.

How does Informatica MDM handle duplicate records?

The Informatica MDM for Salesforce core uses intelligent match-and-merge logic to resolve conflicting data from various systems. It assigns a Single Golden ID to each customer, eliminating duplicates.

Does this architecture support real-time data updates?

Absolutely. The Integration Layer utilizes real-time APIs and event-driven synchronization via MuleSoft to maintain data quality. As data changes in your ERP or billing systems, it is immediately reflected in Salesforce AI workflows.